Most brands have great products and forgettable everything else.

I help e-commerce brands fix that — with brand identity, email strategy, and content that's thoughtful, cohesive, and built to grow with you.

View My Work
Cassady Batner Photo in Sand.

Honestly?

I just love things that look good and work well. I always have. And I realized pretty early on that a lot of brands — especially smaller ones — were leaving so much on the table because their creative didn't match the quality of what they were actually selling.

I started Cassady Batner Creative to fix that. I work with e-commerce brands to build visual identities, email strategies, and content that feel intentional, cohesive, and genuinely theirs — so they can show up confidently next to brands ten times their size.

I care about doing this work well, not fast. If you're looking for someone who treats your brand like it matters, we'll get along great.

Want to see how this translates to real work?

Case Study

DTC E-Commerce Brand

Multi-Channel Marketing & Creative Strategy

This brand had great products and a loyal customer base — but their email and content weren't doing them justice. I came in to build a more cohesive creative system across email, Pinterest, and content — the kind that doesn't just look good, but consistently performs above industry benchmarks.

  • Role: Strategy, design, campaign execution
    What I did:

    • Planned and executed recurring campaigns

    • Designed email templates aligned with brand identity

    • Optimized subject lines and CTAs through testing, achieving open and click rates that consistently outperformed e-commerce averages

    • Built email flows that contributed measurably to repeat purchase behavior and customer retention

  • Role: Strategy, content creation, optimization
    What I did:

    • Developed Pinterest content strategy aligned with seasonal launches

    • Designed pin templates and managed publishing cadence

    • Optimized descriptions and keywords for discoverability

  • Role: Creative direction, production, design
    What I did:

    • Created on-brand digital assets for social and email

    • Shot and edited photo/video content for campaigns

    • Developed repeatable content systems for scalability

  • Email campaigns consistently outperformed industry benchmarks — maintaining open rates and click-through rates well above e-commerce averages. Content systems built for the brand created scalable, repeatable workflows that reduced production time while improving visual consistency. Pinterest strategy drove steady organic growth through optimized, on-brand content aligned with seasonal launches.

Testimonial:

“Cassady demonstrated a high level of creativity in email design, expertise in email marketing, and strong strategic thinking… Her work consistently aligned with brand values and supported overall marketing goals.”

— Former Manager / Company Leadership

Details generalized to respect confidentiality agreements.

  • Social Media Instagram Feed Example

    Instagram Feed

  • UGC and Creative Direction for Product Photoshoot

    Creative Direction & Collection Shoot

  • Instagram Story Graphics for DTC E-commerce brand

    Instagram Story

  • Pinterest Feed and Pin Design Examples

    Pinterest Feed & Pin Designs

  • Email Flow and Campaign Design Examples

    Email Campaign & Flow Designs

  • UGC content for athleisure

    UGC Content

Case Study

Carlisle Carriers | Transportation & Logistics

Brand Identity & Logo Design

Carlisle Carriers had a strong reputation in their industry but a brand that didn't reflect it. They came to me needing more than a logo — they needed a full visual identity that could hold up on a truck, a polo, and a website. That's exactly what we built.

    • Logo design with multiple variations

    • Color palette development for digital & print

    • Typography system aligned with brand personality

    • Visual system for marketing collateral

    • Applied new brand identity to the client’s website for visual consistency

    • Guided layout, imagery, and style to reflect updated logo and color palette

    • Ensured digital elements aligned with brand system for future marketing

    • Developed modern logo and visual system implemented across all channels

    • Streamlined brand guidelines for internal and external use

    • Elevated brand credibility in competitive logistics market

Testimonial:

Working with Cassady was a pleasure. She turned our initial idea for a single logo into a visual identity that perfectly represents everything we envisioned for our brand. We couldn’t be happier with the results, and her creativity makes her an easy recommendation.

— CEO, Carlisle Carriers

  • Main Logo and colors on truck at sunset

    Main Logo

  • Logo Options and Color Scheme in front of Low Contrast Steel

    Secondary Logos & Color Palette

  • Visual Branding applied to website (mockup) in front of steel plate

    Website/Digital Application

  • Polos Embroidered with Carlisle Carriers Logo

    Physical Application

Services

  • Campaigns that convert

    Good email isn't just pretty — it's strategic. I handle everything from campaign planning and copywriting to design and Klaviyo execution, so your emails feel on-brand, hit at the right moment, and actually drive revenue. Whether you need a welcome series built from scratch or a full campaign calendar, I've got it.

  • Built to last, designed to connect

    Your visual identity is the first thing people feel about your brand — before they read a word. I design logo systems, color palettes, typography, and brand guidelines that give your business a cohesive, confident look across every channel. Built with intention. Built to grow with you.

  • Content that earns its place in the feed

    Not every brand needs more content — they need better content. I help e-commerce brands create photo, video, and social assets that actually look like the brand, tell a story, and make people stop scrolling. From creative direction to shooting and editing, I handle the work that makes your channels feel alive.

Let's Work Together

How I Work

I don't do cookie-cutter. Every project starts with a real conversation about where your brand is and where you want it to go. From there, I bring together strategy, design, and execution — not as three separate deliverables, but as one cohesive system. And when the work goes live, we look at what's landing and what can be sharpened. Intentional from start to finish.

Let’s Work Together

Ready to work together — or just want to talk it through? Tell me a little about your brand and what you're working on. No pressure, no pitch. I'll get back to you within 24–48 hours.