Strategic Marketing & Creative Design that Generates Results

Brand-forward social media strategy, content creation, email marketing & design for growing businesses.

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I help brands scale with intentional creative & measurable strategy.

I blend data-informed strategy with eye-catching design to help brands grow engagement, boost conversions, and elevate their visual presence. Whether it’s social media, email marketing, or brand visuals — I focus on creative solutions that make an impact.

2+ years in DTC & e-commerce | Led social, email & creative in-house | Analytics-driven strategy & execution

Case Study

DTC E-Commerce Brand

Multi-Channel Marketing & Creative Strategy

Led strategy and execution across email marketing, Pinterest, and content creation, supporting brand growth through cohesive creative systems and performance-driven campaigns.

  • Role: Strategy, design, campaign execution
    What I did:

    • Planned and executed recurring campaigns

    • Designed email templates aligned with brand identity

    • Optimized subject lines and CTAs based on performance

  • Role: Strategy, content creation, optimization
    What I did:

    • Developed Pinterest content strategy aligned with seasonal launches

    • Designed pin templates and managed publishing cadence

    • Optimized descriptions and keywords for discoverability

  • Role: Creative direction, production, design
    What I did:

    • Created on-brand digital assets for social and email

    • Shot and edited photo/video content for campaigns

    • Developed repeatable content systems for scalability

Testimonial:

“Cassady demonstrated a high level of creativity in email design, expertise in email marketing, and strong strategic thinking… Her work consistently aligned with brand values and supported overall marketing goals.”

— Former Manager / Company Leadership

Details generalized to respect confidentiality agreements.

  • Social Media Instagram Feed Example

    Instagram Feed

  • UGC and Creative Direction for Product Photoshoot

    Creative Direction & Collection Shoot

  • Instagram Story Graphics for DTC E-commerce brand

    Instagram Story

  • Pinterest Feed and Pin Design Examples

    Pinterest Feed & Pin Designs

  • Email Flow and Campaign Design Examples

    Email Campaign & Flow Designs

  • UGC content for athliesure

    UGC Content

Case Study

Carlisle Carriers | Transportation & Logistics

Brand Identity & Logo Design

Developed a cohesive visual identity to modernize the brand, enhance recognition, and support consistent marketing across digital and physical channels.

    • Logo design with multiple variations

    • Color palette development for digital & print

    • Typography system aligned with brand personality

    • Visual system for marketing collateral

    • Applied new brand identity to the client’s website for visual consistency

    • Guided layout, imagery, and style to reflect updated logo and color palette

    • Ensured digital elements aligned with brand system for future marketing

    • Developed modern logo and visual system implemented across all channels

    • Streamlined brand guidelines for internal and external use

    • Elevated brand credibility in competitive logistics market

Testimonial:

Working with Cassady was a pleasure. She turned our initial idea for a single logo into a visual identity that perfectly represents everything we envisioned for our brand. We couldn’t be happier with the results, and her creativity makes her an easy recommendation.

— CEO, Carlisle Carriers

  • Main Logo and colors on truck at sunset

    Main Logo

  • Logo Options and Color Scheme in front of Low Contrast Steel

    Secondary Logos & Color Palette

  • Visual Branding applied to website (mockup) in front of steel plate

    Website/Digital Application

  • Polos Embroidered with Carlisle Carriers Logo

    Physical Application

How I Partner with Brands

  • Discovery & Strategy — Understand brand goals + audience

  • Creative Planning — Align concepts, visual systems, and messaging

  • Execution — Deliver high-quality content + assets

  • Performance Review — Analyze results and optimize

Services

  • Campaigns that convert

    I design and execute email campaigns that connect with your audience and drive results. From automated flows to newsletters, I create campaigns that reflect your brand voice, are visually on-brand, and optimize engagement across the funnel.

    Key takeaways:

    • Email campaigns & automations

    • Strategy, copy, and design aligned with brand identity

    • A/B testing and performance analysis

    • Integration with Shopify, Klaviyo, or other platforms

  • Growth-focused social systems

    I help brands translate their vision into cohesive social media strategies that drive engagement and growth. From Instagram to Pinterest, I plan, schedule, and optimize content while creating a system that keeps your channels consistent and on-brand.

    Key takeaways:

    • Social strategy aligned with overall brand goals

    • Platform-specific content planning

    • Analytics-driven performance optimization

    • Ongoing posting & engagement guidance

  • Memorable brands that stand out

    I help businesses craft a cohesive and memorable visual identity that communicates their story. From logos and color palettes to typography and brand systems, I create brand assets that make your business feel professional, consistent, and recognizable across all touchpoints.

    Key takeaways:

    • Logo & brand mark design

    • Color palette, typography, visual systems

    • Brand guidelines for digital & print

    • Application across marketing channels

  • Assets that support your growth

    I create supporting design assets that align with your brand and marketing strategy, ensuring all content is polished, professional, and cohesive. This includes social graphics, email templates, marketing collateral, and digital assets that enhance your campaigns.

    Key takeaways:

    • Graphics for social, email, and campaigns

    • Templates for consistency

    • Design aligned with brand identity

    • Light production work, focused on supporting content strategy

  • Engaging visuals that connect

    I produce visually engaging photo and video content designed to elevate your social presence and marketing campaigns. Every piece is crafted to align with your brand identity and optimize engagement across platforms like Instagram, Pinterest, and email.

    Key takeaways:

    • Short-form content for social & email campaigns

    • Product or lifestyle photography

    • Branded video clips for social platforms

    • Aligned with content strategy and analytics

Let's Work Together

Let’s Work Together

Tell me a little about your brand and what you’re looking for — I’ll respond within 24–48 hours.