Most brands have great products and forgettable everything else.
I help businesses create thoughtful, cohesive customer experiences through email marketing, creative execution, and strategic communications — all supported by strong design and organized systems.
Honestly?
I just love things that look good and work well. I always have. And over the years, I've realized that many businesses — regardless of industry — leave opportunities on the table when their marketing, creative, and customer experience don't work together.
My background spans e-commerce, travel, real estate, and small business marketing, and that's ultimately what led me to create Cassady Batner Creative: a place to showcase my work while continuing to support select freelance projects.
Today, I bring together email marketing, campaign execution, creative production, and thoughtful design to help businesses create experiences that feel cohesive, intentional, and genuinely their own.
Case Study
Consumer Lifestyle Brand
Multi-Channel Marketing & Creative Strategy
As part of the internal marketing team, I supported several customer-facing marketing functions spanning email marketing, digital content, and creative production. My role focused on creating cohesive brand experiences across channels while balancing day-to-day execution, campaign support, and ongoing optimization.
Campaign Highlights
Seasonal Collection Launch
Creative direction, photography, and launch assets supporting seasonal campaigns.
Digital Content Strategy
Evergreen and seasonal content designed to strengthen visibility and brand consistency.
Customer Communications
Email campaigns and automated customer journeys supporting launches, engagement, and retention.
Digital Experience Assets
Website banners and digital assets developed to create cohesive customer experiences across channels.
-
Role: Strategy, design, campaign execution
What I did:
• Planned and executed recurring email campaigns that supported product launches, customer engagement, and retention efforts.
• Designed email templates that aligned with brand identity and maintained consistency across customer communications.
• Tested and optimized subject lines, messaging, and calls-to-action to improve performance.
• Built and maintained automated email flows that supported repeat purchase behavior and customer retention.
-
Role: Strategy, content creation, optimization
What I did:
• Developed Pinterest strategies that aligned with seasonal launches, product priorities, and broader marketing initiatives.
• Designed branded pin templates and managed ongoing publishing schedules.
• Optimized keywords, descriptions, and content organization to improve discoverability and support sustained organic growth.
-
Role: Creative direction, production, design
What I did:
• Created cohesive marketing assets that supported product launches, customer communications, and broader campaign initiatives across multiple channels.
• Produced photography, video, and supporting creative assets to strengthen brand consistency and campaign execution.
• Developed repeatable creative systems that improved efficiency while maintaining visual consistency.
-
• Email campaigns consistently outperformed e-commerce benchmarks for open and click-through rates.
• Built more efficient, repeatable content systems that improved production workflows and strengthened brand consistency.
• Pinterest strategy contributed to sustained organic growth through optimized, seasonal content execution.
• Developed cohesive customer-facing experiences across multiple channels while supporting ongoing marketing initiatives and product launches.
Testimonial:
“Cassady demonstrated a high level of creativity in email design, expertise in email marketing, and strong strategic thinking… Her work consistently aligned with brand values and supported overall marketing goals.”
— Former Manager
Brand identity and certain details have been intentionally generalized to respect confidentiality and proprietary business information.
Case Study
Carlisle Carriers | Transportation & Logistics
Brand Identity & Logo Design
Carlisle Carriers was a growing startup in need of a professional identity from the ground up. This project focused on building a cohesive brand foundation through visual identity, website development, and digital assets that could scale alongside the business.
Brand Highlights
-
Role: Brand strategy, visual identity, design
What I did:
• Designed a logo system with multiple variations to support different applications and use cases.
• Developed a cohesive color palette for both digital and print materials.
• Established a typography system that aligned with the company's personality and industry positioning.
• Built a visual identity system that could be applied consistently across future marketing materials.
-
Role: Website development, brand implementation
What I did:
• Built a custom Squarespace website that reflected the updated brand identity.
• Applied the new visual system throughout the website to create a cohesive digital experience.
• Guided website structure, imagery, and styling to align with the brand's positioning.
• Established a foundation that could support future marketing initiatives and ongoing business growth.
-
• Created a cohesive visual identity that could be applied consistently across digital and physical touchpoints.
• Established clear brand guidelines to support future internal and external marketing efforts.
• Strengthened the company's professional presence through a more polished and unified brand experience.
Testimonial:
Working with Cassady was a pleasure. She turned our initial idea for a single logo into a visual identity that perfectly represents everything we envisioned for our brand. We couldn’t be happier with the results, and her creativity makes her an easy recommendation.
— CEO, Carlisle Carriers
Visual Identity System
Logo variations, typography, and a visual identity system designed to establish a professional and scalable brand foundation.
Website & Digital Presence
Custom Squarespace website built to translate the new brand into a cohesive digital presence.
Brand Applications
Brand assets applied across physical touchpoints to create a consistent and recognizable customer experience.
Areas of Support
-
Strategic communications that build stronger customer relationships
Effective email marketing goes beyond sending campaigns — it's about creating thoughtful customer experiences. I support businesses through campaign planning, copywriting, design, automation, and execution to create communications that feel cohesive, timely, and aligned with the overall brand experience.
-
Designed with intention, built for consistency
A strong visual identity creates clarity and trust at every touchpoint. I develop logo systems, color palettes, typography, and brand guidelines that help businesses establish a cohesive presence across digital, print, and future marketing efforts.
-
Creative assets that support the bigger picture
Content should do more than fill a calendar. I create photo, video, and digital assets that support larger marketing initiatives, strengthen brand identity, and create more cohesive customer experiences across channels.
My Approach
I believe the strongest marketing happens when strategy, creative, and execution work together. Whether I'm supporting a larger team, partnering with a small business, or contributing to a specific project, my approach is always the same: understand the goals, create thoughtful solutions, and build systems that are both polished and practical.
Let's Connect
Interested in working together, discussing an opportunity, or simply saying hello? I'd love to hear from you.
Whether you're a business owner, recruiter, hiring manager, or someone looking for creative marketing support, feel free to reach out. I'll get back to you within 24–48 hours.